Marketing tip for Indie / self-published authors

Have you, like me, been voraciously reading all the advice for self-published authors on how to actually sell your books? My problem is that my books (about horses and film) present a bit of a cross-genre quandary and so are a bit more difficult to market. I’ve been pursuing all the advice about building up social media (shame I didn’t start before publishing…) and so on and I’ve advertised in the horse media and in the film media. I even took out an ad in the UK Sunday paper The Observer but that was definitely not a good return for the cost in my case despite its millions of readers.

A lot of the advice around is along the lines of “go with giveaways”. Amazon’s Kindle Select programme allows you to do just that with the ebook version of your book and you can do it with paperbacks through Goodreads. I’ve done both but got very little back in terms of reviews (though they can lift your book up a little in the ratings and you can make useful connections on Goodreads).   

Anyhow, the latest thing I’ve tried is Story Cartel – and so far, it’s looking good. Story Cartel offers readers free books in return for an honest review.  Story Cartel comment that they are “a home to any kind of book you could imagine, from nail-biting thrillers to tender romance novels, serious literary fiction to self-help non-fiction”. It does cost ($30 – or under £18 at current exchange rate).

It’s important to point out that Story Cartel isn’t about buying reviews. It isn’t about manipulating people into giving your book five-star reviews. But remember, even low star reviews can help your ratings on amazon (and if all your reviews are 5 star, conspiracy theorists might think they’re all written by your relatives…).

Anyway, I’m part-way though the 3 weeks my book is on free offer for and so far I have garnered more reviews than I did with Goodreads and for half the cost. So right now, if you too need more reviews, I’m recommending giving Story Cartel a go. (Watch this space to see if it gets better by the end of my 3 weeks).

You can check out my book on Story Cartel – and find out more about the what Story Cartel has to offer both readers and writers here: http://storycartel.com/books/horse-and-pony-colours-which-one-would-you-choose

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Publicity tip for writers – avoid my mistake!

This week was a roller-coaster. Now that my book is (self)published in paperback I decided to give press releasing another go – when I had the Kindle / eBook version published my press releases didn’t seem to provoke any press interest. So, I sent off press releases to two local papers. I followed the advice I’d gathered from the Writers’ and Artists’ Yearbook excellent Self-Publishing conference some months back. I gave the press release a topical “hook.” I linked the current horsemeat scandal to a snippet in my book on the story of the horse in film – as I recount in the book, Roy Rogers’ beautiful horse Trigger ended up in a number of burgers.

 

Well, there was no response at first, then I got  a short email asking for more details. Then nothing. Oh well, I thought and got on with other work. Then, one wet windy day I got a phonecall from the newspaper – a telephone interview and – “we’re sending the photographer round”. That’s now. 45 minutes to get me – and the horse – ready. The horse was covered in mud and both of us were having a bad hair day. Oh, and what to wear? Cue some frantic scrabbling around.

So my point is, once you send off a press release, be prepared for the press to react – just in case they do.

For any of you whose publicity photo might include a horse – another tip would be: test said horse with flash photography first! My horse Freddie reacted badly to the flash – she broke her headcollar and was off.   Anyway, here’s the picture the paper finally got:

Picture courtesy of Premier Newspapers

 

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http://www.lesleylodge.co.uk Lights! Camera! Gallop” The Story of the Horse in Film from only £1.53 at:

http://tinyurl.com/horseinfilmstory