This week was a roller-coaster. Now that my book is (self)published in paperback I decided to give press releasing another go – when I had the Kindle / eBook version published my press releases didn’t seem to provoke any press interest. So, I sent off press releases to two local papers. I followed the advice I’d gathered from the Writers’ and Artists’ Yearbook excellent Self-Publishing conference some months back. I gave the press release a topical “hook.” I linked the current horsemeat scandal to a snippet in my book on the story of the horse in film – as I recount in the book, Roy Rogers’ beautiful horse Trigger ended up in a number of burgers.
Well, there was no response at first, then I got a short email asking for more details. Then nothing. Oh well, I thought and got on with other work. Then, one wet windy day I got a phonecall from the newspaper – a telephone interview and – “we’re sending the photographer round”. That’s now. 45 minutes to get me – and the horse – ready. The horse was covered in mud and both of us were having a bad hair day. Oh, and what to wear? Cue some frantic scrabbling around.
So my point is, once you send off a press release, be prepared for the press to react – just in case they do.
For any of you whose publicity photo might include a horse – another tip would be: test said horse with flash photography first! My horse Freddie reacted badly to the flash – she broke her headcollar and was off. Anyway, here’s the picture the paper finally got:
Picture courtesy of Premier Newspapers
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