Publicity tip for writers – avoid my mistake!

This week was a roller-coaster. Now that my book is (self)published in paperback I decided to give press releasing another go – when I had the Kindle / eBook version published my press releases didn’t seem to provoke any press interest. So, I sent off press releases to two local papers. I followed the advice I’d gathered from the Writers’ and Artists’ Yearbook excellent Self-Publishing conference some months back. I gave the press release a topical “hook.” I linked the current horsemeat scandal to a snippet in my book on the story of the horse in film – as I recount in the book, Roy Rogers’ beautiful horse Trigger ended up in a number of burgers.

 

Well, there was no response at first, then I got  a short email asking for more details. Then nothing. Oh well, I thought and got on with other work. Then, one wet windy day I got a phonecall from the newspaper – a telephone interview and – “we’re sending the photographer round”. That’s now. 45 minutes to get me – and the horse – ready. The horse was covered in mud and both of us were having a bad hair day. Oh, and what to wear? Cue some frantic scrabbling around.

So my point is, once you send off a press release, be prepared for the press to react – just in case they do.

For any of you whose publicity photo might include a horse – another tip would be: test said horse with flash photography first! My horse Freddie reacted badly to the flash – she broke her headcollar and was off.   Anyway, here’s the picture the paper finally got:

Picture courtesy of Premier Newspapers

 

Image

 

http://www.lesleylodge.co.uk Lights! Camera! Gallop” The Story of the Horse in Film from only £1.53 at:

http://tinyurl.com/horseinfilmstory 

 

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About lesleylodge

Lesley Lodge now lives on a smallholding bafflingly close to Luton, England, but grew up in the New Forest and has worked for a racing stable, a palomino stud farm and a horse trainer. Her long-time ride is Freddie, a hairy bay cob mare with a long moustache. Lesley has had several short stories published. Blues to Orange, a story about a farmer ruined by the foot and mouth outbreak, was a Luton Literary Prize Winner and published in Junction 10, a collection of short stories. She has twice been a runner-up prize winner in the annual British National Short Screenplay Competition and was the Time Out and Jim Beam Bourbon Cult Film Buff of the Year some years ago. Lesley is always looking for new stories about horses in film or TV

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